Because future generations don't see STEM careers as fun, successful or well-paid careers, leaders today need to educate young minds and show them the vast opportunities STEM careers can bring.
To reach young generations Emerson chose Hank Green, a self-proclaimed "science nerd" and highly followed musician, blogger and vlogger known for his YouTube channels (VlogBrothers, CrashCourse and SciShow) to entice and educate young minds about STEM. Green and his unique way to present STEM in ways that relate to young kids, make him the ideal STEM role model to follow.
"I am always proud and excited to be a part of a science movement especially utilizing the digital space," Green said. "Emerson understands that today's youth consume media differently and they've really broadened their approach to reach audiences beyond traditional media."
In a press release Emerson stated that Green is helping the company broaden its reach to touch and inspire both a younger audience as well as a science-minded psychographic.
"Hank is a relevant, wildly popular ‘Geek-Chic' celebrity and the perfect person to tell our story his way to the young talent we need to join us on this journey," said Emerson Chief Marketing Officer Kathy Button Bell. "Young men and women can relate to Hank. He makes science fun and accessible in an easy-to-consume, colorful and often musical video format."
Along the TV commercial and social media campaign, Emerson also launched the website Emerson.com/ILoveSTEM which hosts various STEM related feeds including Green's YouTube channels. In this online space, visitors can immerse themselves in anything and everything they need to know about STEM. The site is Emerson's centerpiece of its 125th anniversary celebration.
"Future innovators who will be our employees, our customers and business leaders need STEM education today," said Button Bell. "Emerson's STEM focus is influencing the company's marketing and recruiting efforts, and this first-of-its-kind campaign for the company is designed to entertain and inspire both current engineers as well as a future generation of business people."
