Etienne Lacroix

Etienne Lacroix, co-founder and CEO of Vention, will present "Paving the Way for Widespread Robotics Adoption: Four Drivers Transforming the Industry" at 10:15 am on May 12 during A3's Automate 2025 in Detroit. Lacroix is a business leader and entrepreneur focused on building and turning around engineering-intensive businesses. Throughout his career at Vention, McKinsey and General Electric, he developed new industrial technologies and served manufacturers of all sizes across industries, from aerospace to consumer electronics. Etienne holds an MBA from Harvard and a BA in mechanical engineering from ÉTS in Montreal. He can be contacted at [email protected]c.