Production downtime and unforeseen costs due to faulty marking systems posed significant challenges for Arizona's Four Peaks brewery. Frequent printhead clogs severely impacted production efficiency. The solution came with the switch to printing technology from Leibinger, headquartered in Tuttlingen, Germany. Thanks to the patented nozzle seal technology in Leibinger printers, clogs are now a thing of the past, ensuring smooth, uninterrupted production and maximum efficiency (Figure 1).
At the vanguard of the craft beer industry in the United States, Four Peaks has built a loyal following since it was founded in 1996. Famous for beers such as Kilt Lifter and Wow Wheat, it was acquired in 2016 by beverage giant Anheuser Busch. Four Peaks is therefore not just the creator of beers, it is a modern and highly efficient business, and the person responsible for ensuring high levels of both quality and quantity is Gary Fogg, head of production since 2018.
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The challenge: A fresh approach to coding
To enjoy craft beer at its best, you need to drink it fresh. The brewery therefore prints an expiration date on every can or bottle, which encourages customers to consume the beer within 120 days of leaving the brewery. This helps to ensure quality, but it can also create a headache for people like Fogg because printing the expiration date can be problematic unless you have the right equipment.