....from the ongoing Buying Habits study....
Answering the question "What's the best NON-VENDOR website you've found to help you with product research?", this machine builder answered, "How is anything considered a non-vendor site when essentially vendor ads pay for all these sites?"
So, he didn't answer the question as we'd hoped, but he did poke us media folks in the eye with that. It might imply he's not sure he can find unbiased help.