Exit Polling...

    Jan. 24, 2011

    .........of some early returns from our annual Product Research and Buying Habits study, turned up one finding that surprised me.

    Asked to indicate the importance of a handful of product and company factors in influencing their product decisions, a full 1/3rd of the respondents thus far say it's not very important to read/view/hear about a favorable outcome by a user of a product, via some independent information source (magazine, non-vendor web site, etc.)

    .........of some early returns from our annual Product Research and Buying Habits study, turned up one finding that surprised me.

    Asked to indicate the importance of a handful of product and company factors in influencing their product decisions, a full 1/3rd of the respondents thus far say it's not very important to read/view/hear about a favorable outcome by a user of a product, via some independent information source (magazine, non-vendor web site, etc.)

    I would have thought that hearing about another user's experiences with a product would be pretty important to virtually everyone.

    Who are you people who think otherwise? Why's that not important?

    BTW, polls are closing soon. Bribes to vote............no, wait, that's not right........

    Actually it's right, but I shouldn't say it................so,..............Tokens of our appreciation for your voting are a part of the participation process. Find the email link we sent you and please add your voice.  Didn't get a link? Let me know.

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