Hannover Messe, the German industrial trade fair, which will take place March 31-April 4, will focus on investment in digitalization, automation and electrification.
"We are at a historic crossroads," says Dr. Jochen Köckler, chairman of the managing board of Deutsche Messe. "The current global environment is shaping what the industrial power structures will look like in the future."
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A look at the state of affairs in the automotive industry reveals that the overall international situation is compelling not only individual manufacturing companies but also entire industrial nations to fundamentally rethink their strategies. "Whether it's the United States, Asia or Europe,” explains Köckler, “more investment is urgently needed in the digitalization, automation and electrification of industry. Only in this way can competitiveness and sustainability be brought into alignment."
Under the motto "Industrial Transformation—Energizing a Sustainable Industry," Hannover Messe will showcase offerings from about 5,000 companies in the mechanical engineering, electrical and digital industries, as well as the energy sector.
From the digitalization of complex production processes, the use of hydrogen to operate entire production plants, right through to the application of artificial intelligence (AI) to optimize production processes, Hannover Messe represents a holistic picture of the technological possibilities for the industry of today and tomorrow. The focus is on the interaction of robotics, artificial intelligence, drive technologies, sovereign data spaces (Manufacturing X), renewable energies, hydrogen and a host of other technologies, including the industrial metaverse.
"Artificial intelligence will revolutionize manufacturing companies' entire value chains, and in doing so significantly boost their competitiveness," explains Köckler. "What sets Hannover Messe apart is its emphasis on connecting with decision makers at all levels. "Whether it's production managers searching for a new robotics solution to automate their plant or a managing director looking to pave the way into the digital future for the entire company, they are sure to find their point of contact at Hannover Messe. It's about both specific solutions, as well as the comprehensive transformation of entire companies, with a constant focus on competitiveness."
Competitiveness is also contingent on general political conditions, cautions Köckler. "It has consistently been the bridge between the corporate world and politics," he notes. Hannover Messe is not just about the exchange of ideas, knowledge, and information. Politicians can experience first-hand how technologies make for greater efficiency, sustainability, competitiveness and prosperity. And not just on a German or European level, but globally, such as with Canada, the partner country at Hannover Messe 2025.
"With Canada as partner country, we have a strong, innovative partner that fits perfectly with the concept of the event: a leader in digitalization and renewable energies and a reliable geostrategic partner," adds Köckler.
As partner country in 2025, Canada will strengthen its ties with Europe and build partnerships between Canadian and global companies focused on digital technologies, industrial transformation and robust supply chains. For Hannover Messe 2025, Canada plans to participate with more than 200 Canadian companies from the fields of automation, clean technology, electromobility, artificial intelligence, robotics and hydrogen.
